Basic Apparel

About Basic Apparel

Basic Apparel is always aiming at creating designs you fall in love with. We are talking long lasting love.
Not just a fling or an overnight sensation. True love. Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself – and you know they will never let you down.

When you love something, you don´t throw it away, this way both you and our planet wins.
We are inspired by the beautiful Nordic nature. Because we want to protect nature, we always look for materials responsibly produced.

We love fashion, but we don't want our clothes to come at the cost of people or our planet.
To minimize our CO2 footprint and ensure the highest quality, we produce the majority of our clothing at a family-owned manufacturer in Turkey.

The factory has documentation of their safe and fair working conditions, which is why we visit them regularly and follow up on the quality of the workplace - because no one can feel comfortable in clothes produced under inhumane working conditions.